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client
Delta Beverages
category
Social / Ads
year
2024
Objective
Delta aimed to disrupt the beer and liquor industry by offering a delicious beverage infused with CBD and Cannabis that doesn't leave you with a hangover. As a growing brand, they wanted to increase online sales and showcase the good times had while enjoying a Delta beverage, emphasizing the differences between Delta and alcohol.
What We've Done
1. Content Strategy Development: Developed a strategy focusing on 20 short videos for social media content to highlight the enjoyable aspects of consuming Delta and the many ways it differs from alcohol.
2. Video Production: Produced 20 short videos that showcased the social and recreational aspects of consuming Delta, capturing the product in various settings to appeal to a wide audience.
3. Advertising Campaign: Ran the videos as an ad for 30 days, reaching a wide audience and driving online sales.
Creative Process
1. Research: Conducted thorough research on Delta's brand values, target audience, and competitors' strategies.
2. Creative Ideation: Collaborated to generate unique concepts that highlighted Delta's unique selling points and the enjoyment of consuming Delta beverages.
3. Video Production: Filmed with a focus on high-quality visuals and storytelling that resonated with the target audience.
4. Feedback and Iteration: Worked closely with the Delta team to refine and perfect the videos based on their feedback.
Results
- 150% ROI: The advertising campaign resulted in a 150% return on investment for Delta.
- 531,291 Impressions: The videos garnered over half a million impressions, increasing brand visibility.
- 248,000 Reach: The campaign successfully reached 248,000 unique users, expanding Delta's audience.
- 312 Purchases: The videos led to 312 online purchases, indicating a strong impact on consumer behavior.
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