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client
Whip Around
category
Product Demos / Testimonials
year
2022
Objective
Whip Around aimed to differentiate itself in the industry by meeting customers where they were and leveraging video content to nurture top-of-funnel clients, build trust with potential customers, and provide comprehensive training to onboarded customers.
What We've Done
1. Virtual Product Demo Recordings: Created detailed virtual product demos to showcase Whip Around's features and benefits, tailored to different customer segments.
2. Testimonial Videos: Produced testimonial videos featuring satisfied customers to build trust and convey the ease of use and implementation of Whip Around's software.
3. Training Videos: Developed training videos to provide onboarded customers with extensive support and resources, ensuring they were well-trained on the system.
Creative Process
1. Research and Analysis: Conducted thorough research on customer needs, pain points, and competitor strategies.
2. Concept Development: Collaborated with the Whip Around team to develop concepts for virtual product demos, testimonial videos, and training videos that resonated with the target audience.
3. Storyboarding and Scripting: Created storyboards and scripts for each video, outlining the visual and narrative elements to be included.
4. Filming and Editing: Captured footage and edited videos to create engaging and informative content, ensuring a high-quality final product.
5. Feedback and Iteration: Worked closely with the Whip Around team to gather feedback and make iterations to the videos based on their input.
Results
The video content strategy helped Whip Around achieve their Series B funding round and surpass $10M in ARR. The virtual product demos nurtured top-of-funnel clients, testimonial videos built trust with potential customers, and training videos ensured customer success, preventing Whip Around from becoming shelfware.
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