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client
Sycamore Brewing
category
Brand Awareness
year
2024
Objective
To increase awareness and engagement in Sycamore Brewing's diverse offerings, particularly the taproom day-life and night-life, food and coffee services, and lifestyle events such as Active Wednesdays and brunches.
The objective was to create compelling video content that invites the community to experience the lifestyle that Sycamore promotes.
What we've done
1. Content Strategy Development: Developed a strategy focusing on short, impactful videos to highlight key aspects of Sycamore's offerings.
2. Video Production: Created tailored video content, including:
- Four 30-second videos for major themes (taproom day and night, lifestyle events).
- Fourteen to sixteen 10-second videos to capture quick, engaging moments.
- A 60-second hero video that encapsulates the full Sycamore experience.
3. Post-Production and Optimization: Ensured all content was optimized for mobile viewing and social media engagement, using 9x16 format suitable for platforms like Instagram and other socials.
Creative Process
1. Research: Conducted an in-depth analysis of Sycamore’s brand values, existing customer engagement, and competitor activities.
2. Creative Ideation: Collaborated in team brainstorming sessions to generate unique concepts that align with Sycamore’s brand identity.
3. Video Production: Executed the filming process with a focus on high-quality visuals and storytelling that resonates with the target audience.
4. Feedback and Iteration: Worked closely with the Sycamore team to refine and perfect the videos based on their feedback.
Results
The video series successfully increased visibility and engagement on social media platforms, with a notable increase in interactions and positive feedback from the community. Preliminary data indicated a boost in foot traffic during event days showcased in the videos.
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